Last updated on: 14 June 2024
Effective date: 17 June 2024
Introduction and Scope
This Cookie Notice (the “Notice”) explains how and why Nextrove, LLC. (“Nextrove,” “we,” “us,” or “our”) use cookies and other similar technologies (“Tracking Technologies”) on our website https://nextrove.com/ and linking to this Notice (collectively, the “Website”).
If any information collected by the Tracking Technologies, either on its own or in combination with other information, constitutes Personal Data (as the term is defined in our Privacy Notice), both our Privacy Notice and this Notice shall apply to the processing and transferring of such Personal Data.
What are cookies and other Tracking Technologies?
Cookies – A cookie is a small text file stored on your device (computer, phone, tablet, etc.) that contains information about your browser and online activity. This information often consists of a string of numbers and letters that uniquely identifies your device.
We use session cookies and persistent cookies on our Website. Session cookies are deleted or removed when you close your browser. Persistent cookies may remain on your device after you close your browser, but they have an expiration date.
Some of the cookies placed on your device through our Website are first-party cookies, meaning they are placed directly by us as the Website owner. Others are third-party cookies, meaning they are placed on your device through our Website by third parties. In other words, when you visit our Website, certain third parties may place cookies on your device to collect information about your online activities over time and across different Internet websites or online services.
In the tables below, we provide you with links to the applicable privacy notices for the providers who place third-party cookies on your device through our Website, where possible. Please refer to the privacy notices of those third parties to learn more about the ways in which they collect and process personal data about you.
Local Storage – Local storage enables our Website to store information locally on your device. Local storage may be used to improve your experience with our Website, for example, by enabling features, remembering your preferences and speeding up our Website functionality.
GIFs (a.k.a. “web beacons”) – Our Website may also employ a software technology called clear GIFs constitutesthat helps us better manage content on our Website by providing insight into which content is most effective. Clear GIFs are tiny graphics with a unique identifier, similar in function to cookies, that are used to track the online movements of Website users.
Local shared objects (a.k.a. “flash cookies”) – Flash cookies are pieces of data that websites which use Adobe Flash may store on your device.
Pixels – A tracking pixel is a 1×1 pixel graphic used for the purpose of tracking user behavior, web traffic and site conversions. A tracking pixel allows us to collect data relating to the use of our Website. Tracking pixels are used to trigger advertisements on any participating websites based on the activity tracked from your browser or device and can also be used for third-party web analytics.
Other similar tracking technologies – We may also use other tracking technologies, such as mobile advertising IDs and tags for similar purposes as described in this Notice.
How does Nextrove respond to Do Not Track signals?
“Do-Not-Track” is an optional browser setting that you can use to express your preferences regarding tracking by advertisers and other third-parties. Please note, however, that our Website does not have the capability to respond to “Do Not Track” signals received from web browsers at this time.
How can you control Tracking Technologies and opt out?
You have the right to accept or reject Tracking Technologies. You can alter the configuration of your browser to reject certain types of Tracking Technologies, including cookies. Please note, however, that if you reject certain cookies, you may not be able to access and use all of the features on our Website. For more information about how to manage cookies, please visit https://www.aboutcookies.org/.
You may also control your online behavioral advertising preferences and opt out from having your data processed by certain marketing companies by visiting http://www.youronlinechoices.com/ and http://optout.aboutads.info/. Please note, however, that managing these preferences will not turn off internet advertisements in general. You will still receive the same number of advertisements, but those advertisements will be less reflective of your interests, as indicated by your web browsing habits. In addition, please note that the opt-out preferences that you set using these tools may be nullified if you delete your cookies after setting them.
How We Use Tracking Technologies on our Website
Strictly Necessary Tracking Technologies
The following Tracking Technologies are necessary for our Website to function, so you cannot refuse them. You may still be able to set your browser to block or alert you about some of these Tracking Technologies, but if you do block these Tracking Technologies, some parts of our Website will not work.
| Name | Provider & Provider Privacy Notice Link | Purpose | Duration | Opt-Out Possibility |
| ak_bmsc | Akamai | This Akamai cookie differentiates between human and bot traffic to protect the Website and ensure performance. | 2 hours |
None |
| __cf_bm | Cloudflare | This Cloudflare cookie manage incoming traffic on the Website and protects the Website from bots and malicious activity as part of Cloudflare’s Bot Management service. | 30 minutes | None |
| _cfuvid | Cloudflare | This Cloudflare cookie identifies trusted web traffic to ensure security and manage web traffic. | Session | None |
| CookieConsentPolicy | Salesforce | Used to apply end-user cookie consent preferences set by our client-side utility. | 1 year | None |
| LSKey-c$CookieConsentPolicy | Salesforce | Used to apply end-user cookie consent preferences set by our client-side utility. | 1 year | None |
| renderCtx | Salesforce | Stores context or configuration settings needed for correctly rendering web pages. | Session | None |
Performance Tracking Technologies
The following Tracking Technologies allow us, among other things, to count Website visits and traffic sources so that we can measure and improve the performance of our Website. They help us to know which pages are the most – and least – popular, and see how visitors move around the Website. If you do not allow these Tracking Technologies, we will not know when you have visited our Website, and we will not be able to monitor our Website’s performance.
Name |
Provider & Provider Privacy Notice Link |
Purpose |
Duration |
Opt-Out Possibility |
| _zitok | Nextrove (First-party) | Tracks user behavior and performance metrics to analyze Website usage and improve user experience and efficiency. | 1 year | None |
Functional Tracking Technologies
The following Tracking Technologies enable the Website to provide enhanced functionality and personalization. They may be used by us or by third-party providers whose services we have added to our pages. If you do not allow these Tracking Technologies, then some or all of these services may not function properly.
Name |
Provider & Provider Privacy Notice Link |
Purpose |
Duration |
Opt-Out Possibility |
None. |
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Targeting Tracking Technologies
Our advertising partners set Tracking Technologies to provide behavioral advertising and re-marketing analytical data.
Name |
Provider & Provider Privacy Notice Link |
Purpose |
Duration |
Opt-Out Possibility |
None. |
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Changes to this Notice
If we make any material change to this Notice, we will post the revised Notice to our Website and update the “Effective Date” above to reflect the date on which the new Notice became effective.
Contact Us
If you have any questions about this Notice, please call us at +1 347 551 1700, send us an e-mail to dpo@nextrove.com, or contact us by postal mail at: Nextrove, LLC., 116 Village Boulevard, Princeton Forrestal Village, Suite 208, Princeton, NJ 08540, USA.