{"id":13866,"date":"2025-04-16T07:42:14","date_gmt":"2025-04-16T07:42:14","guid":{"rendered":"https:\/\/nextrove.com\/?p=13866"},"modified":"2025-04-16T07:42:14","modified_gmt":"2025-04-16T07:42:14","slug":"case-study-enhancing-global-follow-up-automation-gfa-for-a-leading-us-pharma-company","status":"publish","type":"post","link":"https:\/\/nextrove.com\/ko\/case-study-enhancing-global-follow-up-automation-gfa-for-a-leading-us-pharma-company\/","title":{"rendered":"Case Study: Enhancing Global Follow-Up Automation (GFA) for a leading US Pharma Company"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;bottom&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;481527&#8243;][vc_custom_heading text_color=&#8221;color-vyce&#8221; uncode_shortcode_id=&#8221;206052&#8243; text_color_type=&#8221;uncode-palette&#8221;]Overview[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;156869&#8243;]In April 2024, a leading US Pharma Company launched the Global Follow-Up Automation (GFA), a solution that streamlined the creation and management of follow-up letters across 38 languages. After a successful launch, Phase 2 of the project was initiated in September 2024 with a focus to enhance both letter quality and tool usability, guided by users\u2019 feedback and evolving business needs.[\/vc_column_text][vc_custom_heading text_color=&#8221;color-vyce&#8221; uncode_shortcode_id=&#8221;245731&#8243; text_color_type=&#8221;uncode-palette&#8221;]Objective[\/vc_custom_heading][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;551835&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; back_color=&#8221;accent&#8221; overlay_alpha=&#8221;50&#8243; radius=&#8221;std&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;164808&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column_text uncode_shortcode_id=&#8221;117999&#8243;]<\/p>\n<ul>\n<li>Improve the quality of multilingual follow-up letters.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; back_color=&#8221;accent&#8221; overlay_alpha=&#8221;50&#8243; radius=&#8221;std&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;102900&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column_text uncode_shortcode_id=&#8221;848348&#8243;]<\/p>\n<ul>\n<li>Enhance the usability and editing capabilities of the tool.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; back_color=&#8221;accent&#8221; overlay_alpha=&#8221;50&#8243; radius=&#8221;std&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;862760&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column_text uncode_shortcode_id=&#8221;658512&#8243;]<\/p>\n<ul>\n<li>Implement prioritized change requests from the client.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_custom_heading text_color=&#8221;color-vyce&#8221; uncode_shortcode_id=&#8221;130232&#8243; text_color_type=&#8221;uncode-palette&#8221;]Approach[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;138498&#8243;]Originally planned as a waterfall project, the Nextrove team adapted to client\u2019s request for early previews of features by shifting to an agile delivery model. This allowed faster feedback loops and better stakeholder engagement.[\/vc_column_text][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;551835&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; back_color=&#8221;accent&#8221; overlay_alpha=&#8221;50&#8243; radius=&#8221;std&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;164808&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243; uncode_shortcode_id=&#8221;112885&#8243;]Phased Development[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;186335&#8243;]Features were divided into three batches[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; back_color=&#8221;accent&#8221; overlay_alpha=&#8221;50&#8243; radius=&#8221;std&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;102900&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243; uncode_shortcode_id=&#8221;965257&#8243;]Iterative Delivery[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;134233&#8243;]Each batch was developed, reviewed by the client, and refined based on feedback[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; back_color=&#8221;accent&#8221; overlay_alpha=&#8221;50&#8243; radius=&#8221;std&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;862760&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243; uncode_shortcode_id=&#8221;145046&#8243;]Integrated Flexibility[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;823415&#8243;]Feedback from earlier batches influenced the development of subsequent ones[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text uncode_shortcode_id=&#8221;187263&#8243;]This approach allowed the client more time to finalize requirements for later changes while still staying within the overall timeline.[\/vc_column_text][vc_custom_heading text_color=&#8221;color-vyce&#8221; text_italic=&#8221;yes&#8221; uncode_shortcode_id=&#8221;105100&#8243; text_color_type=&#8221;uncode-palette&#8221;]Challenges &amp; Solutions[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;130293&#8243;]One of the key challenges in this project was balancing the need for flexibility with the discipline required to maintain control over a complex development process. While the original plan followed a more traditional waterfall methodology, expressed a strong preference for early visibility into new features \u2014 rather than waiting for the entire development cycle to complete. This request, though valuable from a user engagement perspective, introduced complexity in tracking development across multiple stages.<\/p>\n<p>To address this, the Nextrove team made a strategic pivot to a more agile-inspired approach. Instead of bundling all changes into a single final release, the team divided the enhancements into three logical batches, developing and delivering each one sequentially. After each batch was deployed, the client had the opportunity to review the features, provide feedback, and suggest refinements which were then incorporated into the next round of updates.<\/p>\n<p>While this iterative approach required careful coordination and meticulous change management, it ultimately allowed for more adaptive planning and stronger alignment with the client\u2019s evolving priorities. It also gave the client team additional time to finalize their requirements for later phases, which proved especially helpful in a multilingual and highly regulated context.[\/vc_column_text][vc_custom_heading text_color=&#8221;color-vyce&#8221; text_italic=&#8221;yes&#8221; uncode_shortcode_id=&#8221;880423&#8243; text_color_type=&#8221;uncode-palette&#8221;]Results[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;255400&#8243;]This flexible yet structured delivery method paid off in several important ways:[\/vc_column_text][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;551835&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; back_color=&#8221;accent&#8221; overlay_alpha=&#8221;50&#8243; radius=&#8221;std&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;164808&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column_text uncode_shortcode_id=&#8221;200617&#8243;]<\/p>\n<ul>\n<li>The project was delivered on time and in accordance with the original plan, despite the mid-course shift in methodology.<\/li>\n<li>Client reported increased satisfaction with the tool\u2019s usability, particularly the enhanced editing capabilities and overall letter quality.<\/li>\n<li>The collaborative, transparent process helped <strong>deepen the relationship with the client<\/strong>, reinforcing trust and paving the way for future work \u2014 including the upcoming Phase 3, which the client entrusted to the same team.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_custom_heading text_color=&#8221;color-vyce&#8221; text_italic=&#8221;yes&#8221; uncode_shortcode_id=&#8221;444236&#8243; text_color_type=&#8221;uncode-palette&#8221;]Client Feedback[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;614355&#8243;]The strongest validation came from client\u2019s decision to launch Phase 3 \u2014 a significantly larger and longer initiative \u2014 and their specific request for the same project team.[\/vc_column_text][vc_custom_heading text_color=&#8221;color-vyce&#8221; text_italic=&#8221;yes&#8221; uncode_shortcode_id=&#8221;810169&#8243; text_color_type=&#8221;uncode-palette&#8221;]Team Recognition[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;660450&#8243;]The success was made possible by the exceptional dedication and collaborative spirit of the team. The client specifically acknowledged the contributions of team members, highlighting not only their technical expertise, but also their responsiveness, adaptability, and commitment to excellence throughout the project lifecycle.<\/p>\n<p>Shivi, Shoaib, Shubham P., Nazila, Anu, and Aparna each played a vital role in ensuring that the project met its goals \u2014 from managing complex multilingual requirements to navigating the shift toward an agile delivery approach. Their ability to stay focused under pressure, respond quickly to evolving client needs, and work cohesively was consistently recognized and appreciated by the client.<\/p>\n<p>This recognition from the client reflects the strong working relationship built during the project and underscores the value of having a dedicated, cross-functional team that truly understands both the technical and business dimensions of the work. The client\u2019s decision to request the same team for Phase 3 is a testament to the trust and confidence earned through their efforts.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>In April 2024, a leading US Pharma Company launched the Global Follow-Up Automation (GFA), a solution that streamlined the creation and management of follow-up letters across 38 languages. <\/p>\n","protected":false},"author":1,"featured_media":13870,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[79,94],"tags":[],"class_list":["post-13866","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-case-studies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Case Study: Enhancing Global Follow-Up Automation for a leading US 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